The secret to a stable, thriving business isn’t actually finding a never-ending stream of new clients; it’s keeping the ones you already have. In the industry, we call this the “rebooking rate,” and it is the most important metric you aren’t looking at closely enough.
If you’re running a dog daycare, you already know that your business lives and breathes by your local community. You’ve got the play equipment, the curated playlists for puppy nap time, and the best treats in town: but are the pet parents in your neighborhood actually finding you?
Move over, Millennials. There’s a new pack leader in town, and they’ve got a smartphone in one hand and a ethically-sourced, human-grade cat treat in the other. If you’ve been running your pet business with the same marketing playbook you used five years ago, it’s time for a “paws” and reflect. Gen Z isn’t just … Read more
If you’ve ever looked at your own dog and thought, “I wish I could just do this all day,” then you are in the right place.